In 2014, photographer David Slater sued Wikimedia Commons, claiming authorship of a “selfie” taken by a monkey with his camera. A U.S. court recognized the lack of authorship of the image, ruling that it belonged to neither the photographer nor the monkey.
Animal rights have evolved over time to protect their lives and well-being but, until now, no one has made an effort to protect their image copyrights. So WWF and LatinStock joined forces to create Animal Copyrights: The first collection of images made by and starring animals, whose proceeds are donated in their entirety to the animals themselves.
Who: WWF
Where: Cheil Spain
What: Idea, Copywriting and Art Direction
When: 2015
Who: WWF
Where: Cheil Spain
What: Idea, Copywriting and Art Direction
When: 2015
Awards:
Cannes Lions 2015
Bronze Lion in Promo and Activation
Bronze Lion in Cyber
2 Shortlists in Direct
1 Shortlist in Cyber
1 Shortlist in Media
Bronze Lion in Cyber
2 Shortlists in Direct
1 Shortlist in Cyber
1 Shortlist in Media
Echo Awards 2015
Bronze Medal in Not for Profit Category
London International Awards 2015
Gold in Digital
Inspirational Festival 2015
Gold in Branded Content
Bronze in Microsites/Landing Pages
El Ojo de Iberoamérica 2015
Shortlist in Media
Shortlist in Promo
Shortlist in Direct
Shortlist in Best Local Idea
FIAP 2016
Grand Prix in Internet
Gold in Internet
Silver in Launching
Silver in Branded Content
Bronze in RSE
El Sol 2016
Gold in Promo and Activation
Gold in Branded Content
Bronze in Media
